![]() They enable organizations to acquire clients and to maintain a healthy relationship with them. Some of the functionalities one can expect from robust CRM software packages include sales, marketing capabilities, customer support capabilities, data storage and organization tools, promotion tools, client acquisition capabilities, communication tools, digitized sales processes, contact management functions, aftersales fulfillment tools and staff management tools.ĬRM products are crucial for the entire sales process. As the name suggests, they are basically meant to allow better customer relationships. CRM enable better interactions between organizations and their clients. Customer Relationship Management software manages the business interactions with current and future customers using technology to organize, automate and synchronize sales, marketing, customer service, and technical support business process in an organization.
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